Masaba joins hands with father Viv Richards for fashion line



Masaba Gupta, one of the promising young designers in the Indian fashion world, has now joined hands with her father, cricketing legend Viv Richards to design a sportswear line.

“Excited to share that my sportswear line launching in 2015 will be co-designed by @vivrichards56 !#vivXmasaba #Woot,” she tweeted Saturday.

Masaba, daughter of former West Indies cricketer Richards and actress Neena Gupta, gave a hint of the latest collaboration Friday evening by tweeting: “So before I tell you all my new collaboration tomorrow, here’s a hint- a line co-designed by one of the greatest EVER entertainers in sport!”

Known for quirky prints with feminine drapes and silhouettes, Masaba was previously the creative director of the brand Satya Paul.

Masaba made her foray into the fashion industry with GenNext fashion show at the 2009 Lakme Fashion Week. Her collection helped her win the most promising designer award at the event. It was followed by the launch of her flagship store in 2010.

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