Aamir Khan does have a say of his own and that clearly comes across in his popular show ‘Satyamev Jayate‘, which has seen two super successful seasons till date. The show is now gearing up for its third edition, and the makers have decided to tap the social media platform in a unique way.
This season, the audience will be engaged with the show through micro-blogging site Twitter. Star Plus will delight fans by giving them the power to unlock and enable the release of the promo of the new season of Satyamev Jayate exclusively on Twitter, before any online or offline platform.
Star Plus will become the first broadcaster to use the “Flock to Unlock” card that will incentivise followers to drive engagement and awareness about the show and unlock exclusive content on Twitter. Fans are encouraged to Tweet with hashtag #MumkinHai to generate the required number of Tweets needed to unlock the video and be the first to view it.
Season 3of Satyamev Jayate will bridge the gap between audience and Aamir as the actor will be having a ‘live’ interaction with all his viewers and connect with them through Twitter and Facebook.
‘Vote For Change’ campaign has been widely credited for bringing about a mass awakening in the country that led to the change in governance bringing Narendra Modi led BJP into power. It would be interesting to see which issues Aamir chooses to highlight this time that he would want Narendra Modi to take a deeper look into. The superstar actor had also met Modi a few months back to discuss Satyamev Jayate.
Season 3 will see Bollywood celebrities making an appearance on SMJ. Unlike other reality shows where celebs make an appearance to promote their films, this appearance would have nothing to do with publicity. Instead they would discuss a social issue which affected their personal life at some point.