As the famous saying goes ‘there is nothing permanent except change’, Bollywood’s promotional strategies for films are also evolving with time. Now the marketing teams are now devising new ways of promoting the films other than simple press conferences and public appearances in the popular reality show.
Recently, there is buzz all over the media about Priyanka Chopra who recently accepted Hrithik Roshan’s BangBangDare and performed a hand stand in heels. But Hrithik is not the only one going all out for his promotions. Like the popular Ice Bucket Challenge, Hrithik gave ‘BangBangDare’ to many popular faces of Bollywood on Twitter. Hrithik dared Shah Rukh Khan to show a picture doing his favourite ab exercise whereas he asked Sonam Kapoor to share the collection of her craziest smiles on the success of Khoobsoorat. The first one to take up Hrithik’s challenge was Priyanka Chopra who performed a handstand with three push ups in heels.
Hrithik even dared the smokers among his Twitter followers. “Now d ultimate #bangbangdare 2 al d smokers out der! No smoking for 3 days. dats d time it takes nicotine to exit your system! DO IT,” he tweeted.
The media even started to anticipate the reason behind not promoting the film on the reality shows. The major reason may be that Bang Bang team, including Hrithik Roshan, does not want to kill the curiosity in the audiences’ mind regarding the movie by over promoting it. They feel that by going to each and every show and talking about the movie will be a spoiler and might reveal the plot of the film. This could kill the curiosity in people’s mind. It could lead to an overexposure, killing the very essence of the film.
The superstar was seen sporting the fedora at Sanjay Leela Bhansali’s party for Priyanka Chopra and later at Karan Johar’s bash and has also been spotted wearing it during his various trips to the airport for the promotions of his upcoming film Bang Bang. In the trailer of Bang Bang, Hrithik appeared doing stunts wearing the hat. His new found style statement-the Fedora hat is being popular.
Lovely lady of the movie, Katrina Kaif is also not behind when it comes to promote the movie. Katrina Kaif who always maintained silence over her alleged relationship with Ranbir Kapoor and his break-up with Salman Khan. Out of the blue, she admitted about his relationship with her Ajab Prem Ki Ghazab Kahani’s co-star. ‘Sheila Ki Jawani’ girl even clarified the rumours about the promotion of her movie in Bigg Boss which is hosted by her former boyfriend, Salman Khan.
Somedays back, Hrithik Roshan and Katrina Kaif launched the ‘Bang Bang’ Pantaloons Collection in Mumbai, on September 20. The male clothing, just like Hrithik Roshan in Bang Bang, includes sleeveless t-shirts, burn outs and camo denims. The female clothing collection, similar to Katrina‘s Bang Bang, is a mix of party and bling.
Bang Bang’s teaser is right on the mark as it has caught everyone’s attention. The glimpse of the stylish action sequences has created waves. The songs too have created quite a stir with their catchy tunes and Hrithik-Katrina’s effortless dance moves. Hrithik and Katrina have set the screen on fire with their sizzling chemistry.