Buoyed by increasing popularity of Zindagi TV channels exclusively showing Pakistani soaps and family serials, Pakistan has approached Indian authorities to allow more of its entertainment channels to relay their programmes to the Indian audience.
“Here, we are trying with the (Indian) authorities to allow more Pakistani channels like Geo TV Entertainment, Hum TV and ARY,” Pakistan High Commissioner to India Abdul Basit said at an interactive session of the ASSOCHAM .
He said it was important that the real picture of Pakistani society was conveyed among Indians who at present are not aware of the same and carry several misconceived notions about issues and status of Pakistani women.
With the launch of Zee Network’s Zindagi TV channel on 23 June 2014, Indians are being treated to the best of new-age Pakistani TV dramas on offer. Hum TV’s booming success Zindagi Gulzar Hai and A-Plus’ Aun Zara have earned much praise and appreciation in Indian newspapers and social media, with the former going on air on public demand.
The point is that with the tagline ‘Jodey Dilon Ko’, Zindagi TV is fast becoming a platform radiating Pakistani art and culture to a receptive Indian audience. Zindagi channel were shattering misconceptions and stereotypes about Pakistan and Pakistani society. The reasons of success of Pakistan TV shows in India are the number of fixed episodes, their closeness to reality, nicely-woven sub-plots, and a brilliant supporting cast.
Zindagi’s content would undoubtedly mark a new beginning for cultural exchanges between India and other countries. India and Pakistan share many common sensibilities culturally. Family, religion, economics, music, politics, even the weather plays the same role in our societies. The effect of modern day culture and westernisation and the dichotomy between traditional and modern is also growing in the same way. Given the situation between India and Pakistan, this channel would initiate a different direction towards peace between the two nations.