India’s premier Hindi Movies channel, Sony MAX comes with a unique idea of Bollywood style comic filler or a short movie spoof between movie breaks instead of a regular soap or a boring advertisement. With its tagline of ‘Deewana Bana De’, the channel takes an initiative to provide its viewers with entertainment beyond movies.
Focusing on generating excitement around films, MAX presents two short format comedy fillers namely Bittu Bak Bak and Fully Deewana to its viewers. The fillers are formulated to leave viewers in splits with interesting Bollywood facts presented in a comic manner. The channel has roped in famous comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra for the making of these fillers.
In a classroom setup, Bittu Bak Bak showcases the plight of a desperate teacher (Krushna Abhishek) who pulls out all stops to ensure his student Bittu (Bharti Singh) makes an improvement in class and succeeds in life. However, Bittu who seems to be bitten by the Bollywood bug, infuriates his teacher with hilarious responses that have a Bollywood connect. The filler is guaranteed to keep viewers thoroughly entertained with interesting Bollywood trivia. Max Fully Deewana, on the other hand, showcases hilarious comedy gags of some of the most iconic Bollywood scenes thus capturing the essence of the channel – ‘Deewana Bana De’. The gags will be performed by comedians Krushna Abhishek, Bharti Singh and Paresh Ganatra and will capture memorable Bollywood scenes in a comic fashion.
On his association with the channel comedian Krushna Abhishek, says, “I have a long standing relationship with Sony and genuinely speaking, I feel it is my extended family. There is a certain comfort level that I feel whilst working for the channel. We have played many popular and downright hilarious characters from Bollywood that we could think of. I thoroughly enjoyed showcasing my filmi deewana side and am hoping the viewers will enjoy it too.”
Talking about entertaining people in between movie screenings on the channel is comedian Bharati Singh, who says, “I have heard people complaining about ads on TV, especially during movies. But now, the audience will get to see comedy snippets in which Krushna Abhishek, Paresh Ganatra and I will ensure that they don’t have a reason to surf channels even during a commercial break.”
Emphasising the importance of making the movie watching experience more entertaining is Vice-President & Head, Programming- Sony Max, Udayan Pradeep Shukla, who says, “For a library channel like us, it becomes a little difficult. On a general entertainment channel, the audience is conditioned to come back, but on a movie channel that’s not the case. So it was thus imperative for us to think of an idea that was unique and holds the viewers’ attention. The films are outright funny and will give the audience an opportunity to laugh in between the films.”